Wednesday, 22 May 2013

FMP | Printed Laura Ashley Event Invite

Documenting the printed outcome for the Laura Ashley British Horticultural Collection Event Preview invitation, designed with the typographic detail found throughout the promotional and editorial deliverables I have produced to date (with Caslon as the bold, uppercase type, along with the existing Laura Ashley brand logo), and using collaborative design partner, Steph's illustrative floral print as a repeat pattern design background within the inside fold of the invite itself, along with 600gsm duplex invitation card to the proposed event at the Stratford-upon-Avon store.

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