Monday, 13 May 2013

FMP | La Petit Macaron Outdoor Advertising

Working on typographic outdoor advertising for the promotion of the store opening and taster day at the Parisian La Petit Macaron store. Again, keeping the design quite simple, typographic, and consistently branded with the reduced opacity polka dot print.

I'm quite like the development of the design, and it's simplicity, and think the reversed out type on green is the most effective (above) for the sake of legibility and consistency throughout the printed brand range.

(Ideas developments above)

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