Saturday, 18 May 2013

FMP | La Petit Macaron Website Content Proposals

Basic design proposals for the 'La Petit Macaron' website, with the consistent use of the spearmint green brand colour palette, polka dots (reduced to 30% opacity for readability, as previously shown in the outdoor advertisement example) with French written content describing both the product, and information about the boutique itself.

Despite previously taking photographs for the purpose of potentially presenting on the website proposal, I think NOT showing images is far more in keeping with the brand and brand deliverables to date. The niche "one-off" quality of the patisserie, along with minimal details and information given through brand stationary adds to the secrecy and intimacy of the store, and a "seeing is believing" quality that ensures it stays an independent, and locally loved store.

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