Monday 15 April 2013

FMP | Laura Ashley Development Meeting with Steph


This afternoon I had the opportunity to have a meeting with Steph in regards to the development of the Laura Ashley brief, both of us, not having had the opportunity to work very closely together, feeling that we need to make a rapid and progressive development, and make immediate plans to progress with the design outcomes. 

NOTES

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* Send Steph swatchbook net from PDF book.

Steph Responsibilities (Design)

* Retail Graphics
* Bags, tags
* Gift wrap (bulky newsprint)
* Mock up onto items
* Digital fabric print
* Transfer print cushions
* Wallpaper swatch book

Sophie Responsibilities (Design)

* Outdoor advertising... bus shelter and billboards
* Editorial catalogue
* Event invite
* Magazine advertisement
* Web advertisement
* Website

Products we are developing

* Wallpapers
* Coffee Table Runner (Digital Fabric Print)
* Vase (Decal Sticker)
* Potpourri dish (Decal Sticker)
* Throw (Fabric Digital Print)
* Swatch book (Paper & Fabric)
* Wrapping papers (Digital Print, bulky newsprint)

Mock up

* Canvas

Additional Notes

* In Editorial Catalogue... DPS... first page pattern close up, second page... design in context (Photoshopped).
* This Wednesday... go down to textiles and ask about fabric digital printing.

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