The proposed letterhead design for the La Petit Macaron branded stationary range. Again, keeping the design very simple to maintain visual consistency and a sense of high end elegance, the logo mark and address are printed at the top of the 160gsm white satin sheet in the inhouse pantone spearmint green colour.
I was a little concerned that this design may be a little too plain, but I think that is what helps it to stand out, and maintain that sophistication I am aiming for. Also, the flash of colour and pattern inside the envelopes (to be blogged next!) also provide a bit more character and colour into the stationary design range.
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