This morning I spent some time developing the Paul Danks Property Development brief deliverables. Although this was a project I initially put to one side, after two portfolio reviews in the past week, I received some really positive responses in regards to the logo mark designed, and it was felt really positively that it could be developed into a really strong, yet simple logo for print and web - based application.
Experimenting with different colour palettes, I eventually decided to go for a white and silver, not only to look fresh and minimal, but also to represent both the quality (through the subtle metallic silver... I feel that bronze or gold may be a little too garish for this particular application) and the colour association of the metal keys, of which the logo was based upon, along with playing with the 'p' and 'd' for 'property development' as well as 'Paul Danks'.
I have decided to go on to expand upon this additional brief with business cards, letterheads, compliment slips, envelopes and a proposed website design, potentially to be expanded further at a later date. Written below are the proposed print processes and specification for the print deliverables.
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SPECIFICATION / PRINT
* 160gsm double sided (spray painted) letterhead and compliment slip with metallic silver screen printed logo / details.
* 160gsm... compliment slips
* 600gsm... business cards, double sided, edge painted / screen printed
* Envelopes (DL) double sided, spray painted (metallic silver) screen printed, laser cut DL window, laser cut acetate (window cover)
* Website proposal through Photoshop
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