Monday 18 February 2013

FMP | Laura Ashley Stores (UK)



www.stores.lauraashley.com

As part of the research development for the hypothetical Laura Ashley S / S 2013 Home Interiors Collection brief, I wanted to research the distribution of stores within the UK, potentially with the foresight to visit one to take photographs to use as research as well as to potentially mock up our own designs, along with through the use of stock image databases and our test pieces to be produced.

Although, now based in Leeds, there are fewer Northern - based shops (as expected, with the Laura Ashley stores originally being located in both Wales and London), there are many in and around my home county of Shropshire, just East to the Welsh border where the first Laura Ashley shop was founded. Visiting home to develop a body of research for another brief I am currently working on for the Final Major Project module (Shrewsbury Flower Show), I hope to visit a selection of the stores, having contacted them prior to the meeting with the ambition of collecting a variety of source images and interior design set ups to work with and be inspired by.


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