Monday 4 February 2013

FMP | Glenn Howells Architecture




Another cited source of inspiration for Alex Warren's own typographic branding design, I actually felt a little disappointed when researching the Glenn Howells website. Although the website is, well... fine, it feels a little confused and mis-matched, with a varying (seemingly without reason) colour background and colour palette, along with a fairly basic typographic logo, that doesn't really direct any character or personality from the brand.

However, again, they have a great use of photography within their online portfolio (albeit questionably laid out on their website in some cases - see picture directly below)- proving, really, from first impressions that all aspects of the branding, brand identity and layout need to be really considered to make a good first impression - something essential for Alex as he graduates and begins to seek employment at practices throughout the country.


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