FMP | Laura Ashley S / S 2013 Home Interiors Collection Brief Meeting

Notes from today's meeting with collaborative partner, Steph, in regards to the Laura Ashley print and branding- based brief, specifying a collection theme and research to pursue before starting the brief towards the end of February, in around three- four weeks time.

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NOTES

- Shifting from kitchen to living room / lounge printed textiles and surface pattern design, more diverse and a wider range of print available to explore for the environment.
- To produce: vases, lamps, cushion covers, wall panels, candles, etc.
- Focus on seasonal theme, floral, fauna... HORTICULTURAL SELECTION.
- Silhouette decal flowers... limited colour palette... research on Adobe Kuler.
- S / S... More floral variation... research florists online for seasonal flowers.

- Go to Steph's Stepmum's (Karen) in Wakefield to take lifestyle/home shots.
- Studio photograph various flowers... Steph will draw from these and they will be directly applied to the textiles and printed design, also shown in double page spread through lookbook / catalogue. 

RESPONSIBILITIES

* Sophie

- Photography
- Branding
- Editorial
- Print production
- Research
- Marketing & Advertising
- Branded print collateral

* Steph

- Photography
- Illustration
- Print Production
- Research
- Branded print collateral

TO DO

- Read up on horticulture.
- Research British Spring & Summer flowers.